Would I book with you?
I experience it all the time, observing people complaining on social media. Venting or also bragging about the WRONG things! I ask myself, what does their business look like online? Would I book a service with them? The answer is usually, no!
Sadly, that answer comes quickly. Not only do I see it after asking a few probing questions, but it is also evident from minimal research, but my clients talk. The question, ‘what made you choose me’ eventually turns into, why did they not choose other options. Many of the problems require minimal financial investment. Some moderately expensive investments fall under the category of the cost of being a responsible business owner and increase the likelihood of high-quality consumers taking you seriously. I have long desired for the discouragement of referring to services as jobs, especially in an industry that carries so many negative stereotypes. Part of the problem is so many people proudly leave their boss for independence, then proceed to avoid leadership, creativity, vision, and critical thinking that comes with being the owner of a detailing business.
Does your menu of services look like an automatic tunnel car wash menu?
What kind of people do you expect to call you then!
Do you have a website, in 2026? Is your email address professional? I know a lot of successful and reputable businesses that do not have either or both of those two. But why would you sell yourself short on this, while aspiring to have the same high-quality clients excited for a consultation for services of $1,500 or $2,600 for their new car.
Follow Up
Who do you have to be to get you to where you want to go?
I want you to write down your frustrations. Frustrations working for someone else. What people SAID they did not like about you and also what people like about you. Those frustrations include running a business to this date, customers, and what other detailing businesses are doing.
You now have the resources to create the following. Now write your purpose behind all of this. Write your vision for the future. What is your mission? Who is your primary ideal client and secondary target client?
If this is too much for you, I suggest an alternative. You just created a great resume for employers who match what you aspire for. If that makes you uncomfortable, perhaps it is time to look in the mirror about your workplace relationships. I read and hear so many stories of frustrated business owners who really do not have the mindset and or desire to grow in this role. And deep down they know it! Perhaps they would make great detailers for another business owner, who embraces all that comes with entrepreneurship. They could also take their ‘blood, sweat and tears’ into another field and achieve great success.