Nobody Wants This

• “Why can’t you (detailers) detail the way I want?!”
• Also, “why can’t people (customers) appreciate my detailing?!”

These attitudes are not limited to detailing business owners and consumers of detailing services.  Go on YouTube and look at the comment section from review content of the latest mirrorless camera, latest cell phone, latest action camera, or the latest video game.  You will read comments of ‘trash (gear)’, ‘nobody wants this’, and threats that the consumers will rebel until the company makes a product specifically for his or her needs.  Of course these comments imply that most or all people think like them.  Ironically many of the criticized products became some of the most popular products in terms of sales.  Yet it is not uncommon to see angry consumers year after year who vent online about camera companies, chain restaurants, cell phone companies, and more.

Not every company offering goods and services is meant for you.  This is my issue with modern individuals.  There is a common arrogant assumption that businesses must universally think and cater to their needs, or there is something inherently wrong with them.  As a consumer, I make an effort to take ownership of what is and is not in my control.  The importance of brand influence to me and being proactive as a consumer in putting in research is to ACTUALLY not waste time with people who are not a good fit.  The individuality of millions of people around us is often forgotten.  I see this has become more common in the detailing industry.

Although some detailers may think that I am pointing the finger at consumers, and consumers vice versa, I believe this is an indictment on all parties.  With detailing business owners this is especially troubling due to the fact that they lash out at other detailers in addition to communicating their frustrations about consumers, for essentially NOT BEING LIKE THEM on the surface.

Bitterness about a company not following a consumer’s demands, when there are other business options available, is a reflection of the customer.  It speaks to a lack of effort and accountability to accept things as is and put REAL effort to align with the ones who match your values and needs.  It also begs the question of the appropriateness and realism of consumer demand.