{"id":34157,"date":"2021-07-13T00:00:22","date_gmt":"2021-07-13T04:00:22","guid":{"rendered":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/?p=34157"},"modified":"2021-07-02T15:38:13","modified_gmt":"2021-07-02T19:38:13","slug":"rpie-part-3-its-as-delicious-as-it-sounds-implementation","status":"publish","type":"post","link":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/rpie-part-3-its-as-delicious-as-it-sounds-implementation\/","title":{"rendered":"RPIE Part 3 \u2013 It\u2019s as Delicious as it Sounds (Implementation)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/07\/RPIE-3-Implementation.jpg\" alt=\"RPIE - Step 3 - Implementation\" width=\"990\" height=\"420\" class=\"alignnone size-full wp-image-34480\" srcset=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/07\/RPIE-3-Implementation.jpg 990w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/07\/RPIE-3-Implementation-300x127.jpg 300w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/07\/RPIE-3-Implementation-768x326.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<h2>Implementation &#8211; Where the Rubber Meets the Road<\/h2>\n<p>Step three of the RPIE Process, Implementation is for most the &#8220;fun&#8221; part. It&#8217;s where you actually execute on your research and planning.<\/p>\n<h2>Theme and Key Messages<\/h2>\n<p>The <strong>theme<\/strong> is what ties your communication campaign together. It should be no more than three or four words and capture the intent of your messaging. It should be catchy, memorable, and concise &#8211; think in terms of hashtags. Operating on our previous example of increasing sales of our entry-level detailing package, let&#8217;s go with &#8220;Don&#8217;t Stress&#8221;.<\/p>\n<p><strong>Key messages<\/strong>:<\/p>\n<ul>\n<li>What needs to be communicated in order to change behavior<\/li>\n<li>Must be compelling and resonate with the target audience<\/li>\n<\/ul>\n<p>Examples:<\/p>\n<ul>\n<li>Moving is stressful enough &#8211; let us help!<\/li>\n<li>Shipping a car? Been there, done that &#8211; call us!<\/li>\n<li>The details matter &#8211; and we&#8217;re good at them!<\/li>\n<li>Shipping a vehicle? We can help!<\/li>\n<\/ul>\n<h2>Tactics<\/h2>\n<p>Tactics are the meat of the plan &#8211; and the step almost everyone inevitably jumps to immediately. But as we&#8217;ve learned over the past few articles, the research and planning need to drive the tactics. We have already identified:<\/p>\n<ul>\n<li>Audience: (service members, particularly those preparing to move and turn in a lease, ship, or sell a vehicle)<\/li>\n<li>Medium: Social media (specifically Facebook and Instagram)<\/li>\n<li>Time frame: Lunch and early evening (driven by social media analytics from the Research stage)<\/li>\n<li>Format: Simple graphical ad<\/li>\n<\/ul>\n<p>So off we go to Canva.com to build a quick ad, and we&#8217;re ready to execute!<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-34157-1\" width=\"1080\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/06\/shipping-a-vehicle-we-can-help..mp4?_=1\" \/><a href=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/06\/shipping-a-vehicle-we-can-help..mp4\">https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/06\/shipping-a-vehicle-we-can-help..mp4<\/a><\/video><\/div>\n<p>Now we have the ad &#8211; what are we going to do with it? Next in the series we&#8217;re going to tackle targeting and boosting &#8211; stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RPIE Part 3 \u2013 It\u2019s as Delicious as it Sounds (Implementation)<\/p>\n","protected":false},"author":56,"featured_media":34480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[3065,2067,3067,3064,3066,1902],"class_list":{"0":"post-34157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business","8":"tag-communication","9":"tag-facebook","10":"tag-instagram","11":"tag-research","12":"tag-rpie","13":"tag-social-media"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2021\/07\/RPIE-3-Implementation.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-8SV","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/34157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=34157"}],"version-history":[{"count":6,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/34157\/revisions"}],"predecessor-version":[{"id":34487,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/34157\/revisions\/34487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/34480"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=34157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=34157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=34157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}