{"id":36063,"date":"2024-05-07T00:00:55","date_gmt":"2024-05-07T04:00:55","guid":{"rendered":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/?p=36063"},"modified":"2024-03-25T12:38:38","modified_gmt":"2024-03-25T16:38:38","slug":"owning-a-high-end-detailing-business-part-4-have-a-strong-sense-of-self","status":"publish","type":"post","link":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/owning-a-high-end-detailing-business-part-4-have-a-strong-sense-of-self\/","title":{"rendered":"Owning A High-End Detailing Business Part 4: Have A Strong Sense Of Self"},"content":{"rendered":"

Be mindful of the reality the detailing industry has a 5% to less than 1% following, depending upon how niche your interpretation of auto detailing is.\u00a0 Even amongst that following there may be some that cannot form a distinction in their mind from the popular local car wash.\u00a0 The cost and time for authentic auto detailing is genuinely never going to make sense to many people in our world.\u00a0 Some compassion about the general consumer market is reasonable and important.\u00a0 That is not a license to apologize for running a profitable business on your terms.\u00a0 1% is a lot of people.<\/p>\n

Many of you have read the popular article piece circulated on a social media page about a father asking his daughter to get a rare car appraised.\u00a0 Her first two options offered little for the car, while the third option placed tremendous value on the car.\u00a0 It is meant to be an example on going where you are valued.\u00a0\u00a0 Bluntly it is an answer to the critique you are only worth what people are willing to pay.\u00a0 It is also another way of communicating, ‘you pay for what you get.’\u00a0 I read just about just as many people seemingly stunned about how commonly they receive a poor-quality service, or their vehicle is damaged.\u00a0 But you have to believe in yourself for this to be manifested.<\/p>\n

\"Mike<\/p>\n

Message from Mike Medin<\/p>\n

“For those who are uncertain about pricing.\u00a0 Two customers yesterday, one with a Ford F150, black.\u00a0 The other with a Silverado black.\u00a0 Both inquiring about a two-step correction.\u00a0 F150 – me that will run $700.\u00a0 Guy laughs, mumbles something about that being insane, and hangs up.\u00a0 Silverado – Literally the next call 30 seconds later – Me, that’ll run about $700.\u00a0 Guy, ooh, I like that.\u00a0 Let’s do that. Put me on the schedule.<\/p>\n

DO NOT ALLOW PEOPLE WHO DO NOT KNOW A SINGLE THING ABOUT WHAT YOU DO TO QUESTION WHAT YOU KNOW BETTER THAN MOST.\u00a0 What we do is hard, it’s skilled work, it takes a lot of time.<\/p>\n

The first guy will end up with a low-cost, low-quality job.\u00a0 He might even be thrilled with it.\u00a0 Who knows, who cares.\u00a0 The second guy will get top notch work from one of, if not the best shop in town.\u00a0 That shop will stand behind their work, we’ll field their calls and questions, and also likely gained a client for life.\u00a0 You do you, let the others do them.”<\/p>\n

Mike Medin is the owner of Horizon Detail<\/a>.\u00a0 He is also a founding member of the Organization Of Certified Professional Detailers.\u00a0 He is also a professional Paint Correction and Ceramic Coating trainer.<\/p>\n

\"Mike<\/p>\n

I have many similar experiences.\u00a0 \u00a0Let’s not lose ourselves feeling sorry for people who make poor decisions based upon their negative perception of what we do.\u00a0 If you do not treat what you do as a real business and a luxury niche service, do not expect others to as well.\u00a0 You are going to attract more of what you do not want, cheap customers with highest of the high expectations. This means being okay targeting in your marketing efforts people who can afford and our genuinely interested in what you have to offer.<\/p>\n

I need you to do something right now.\u00a0 I want you to imagine this for me.\u00a0 Someone decides to start a random (INDUSTRY UNKNOWN) business.\u00a0 That person becomes successful providing a service.\u00a0 That person makes $110,000 per year after taxes and expenses.\u00a0 I told you that person really did not proverbially clock out.\u00a0 He or she had a product or service that kept them busy.\u00a0 Your thoughts and LIKELY MOST OTHERS would be this person DESERVES all of the profits he or she receives.\u00a0 In fact, in 2024 you would expect this person to find ways to elevate those profits to $200,000 or $300,000.\u00a0 Many people would too.\u00a0 Now if I used the word detailing, that perception would be much different from some of the public.\u00a0 Fortunately, you directly and indirectly have a choice who you push your message to.<\/p>\n

I ran into someone I knew at a social gathering many years ago.\u00a0 He realized I am the owner of a detailing business.\u00a0 He mentioned, he has some cars for me to detail on certain specified dates (which were not realistic for me schedule wise).\u00a0 I provided a professional response.\u00a0 He told me that, “you must not want to work.”\u00a0 Needless to say, we did not do business, and minimal interaction took place afterwards.\u00a0 I will never call a service performed ‘a job’.\u00a0 Starting a business means your rules and your responsibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

Owning A High-End Detailing Business Part 4: Have A Strong Sense Of Self<\/p>\n","protected":false},"author":43,"featured_media":42420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[3717,3716,3715,2812],"class_list":{"0":"post-36063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business","8":"tag-charging-more","9":"tag-horizon-detail","10":"tag-mike-medin","11":"tag-running-a-business"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/Owning-A-High-End-Detailing-Business-Part-4.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-9nF","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/36063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=36063"}],"version-history":[{"count":56,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/36063\/revisions"}],"predecessor-version":[{"id":42419,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/36063\/revisions\/42419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/42420"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=36063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=36063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=36063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}