{"id":39511,"date":"2023-07-25T12:43:51","date_gmt":"2023-07-25T16:43:51","guid":{"rendered":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/?p=39511"},"modified":"2023-07-25T12:43:51","modified_gmt":"2023-07-25T16:43:51","slug":"the-real-cost-of-a-legitimate-business-my-perspective","status":"publish","type":"post","link":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/the-real-cost-of-a-legitimate-business-my-perspective\/","title":{"rendered":"The Real Cost Of A Legitimate Business &#8211; My Perspective"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2023\/04\/The-Real-Cost-Of-A-Legitimate-Business.jpg\" alt=\"The Real Cost Of A Legitimate Business\" width=\"980\" height=\"480\" class=\"alignnone size-full wp-image-40241\" srcset=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2023\/04\/The-Real-Cost-Of-A-Legitimate-Business.jpg 980w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2023\/04\/The-Real-Cost-Of-A-Legitimate-Business-300x147.jpg 300w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2023\/04\/The-Real-Cost-Of-A-Legitimate-Business-768x376.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>Being cheap when choosing a detailing business is ultimately expensive.\u00a0 Running a business with the same mindset is equally costly.<\/p>\n<p>The investment, time and money spent making your business look and function at a certain stature has a direct correlation with your perception of quality.\u00a0 No one goes through life making purchases without at least at some point evaluating the cost of a good or service or the amount they must invest.\u00a0 But people who do not shop based on price exist.\u00a0 But are you being cheap with how you invest your time and money into putting your business in a positive light?<\/p>\n<p>We see this often. &#8220;How do I get more (or any) clients.\u00a0 How are you able to charge more!\u00a0 Where do I find these people.\u00a0 Are these people just some crazy fools with money.&#8221;\u00a0 Many customers are engaging with you but are choosing other businesses based on the perception of quality over price.\u00a0 Not only is perceived value necessary to sell, it is part of the experience.<\/p>\n<p>When you invest in yourself, you become more confident in who you are.\u00a0 When you tell someone what the price is or could be, there is no proverbial question mark behind your intention.\u00a0 This is a major part of the value in paying money for training, going to events that allow you to network.<\/p>\n<p>If you are perplexed at how members of the detailing community are being compensated for more than what a potential customer told you was outrageous, the following questions should have affirmative answers.<\/p>\n<ul>\n<li>Are you licensed?<\/li>\n<li>Are you insured?<\/li>\n<li>Do you have a website?<\/li>\n<li>Do you have a logo (ideally professionally paid)?<\/li>\n<\/ul>\n<p>So, you want to offer paint correction.\u00a0 You want to provide ceramic coatings.\u00a0 You want to offer these services and at a premium price.\u00a0 Are you doing your part to give future clients peace of mind in your expertise?\u00a0 Peace of mind includes making yourself experienced in the coating application process.<\/p>\n<p>Do you understand sales, marketing, and advertising terminology?\u00a0 You should learn the basics to either implement or (outsource) work with the right company.\u00a0 How much time are you putting in to improving yourself in this realm?\u00a0 Does your website make a customer want to give you the keys to his or her $150,000 car with confidence?\u00a0 If your only clear value proposition in a customer&#8217;s mind is price, those individuals are going to be the only ones you meet looking for the cheapest price.<\/p>\n<p>How experienced are you at polishing paint? Do you have a Paint Thickness Gauge?<\/p>\n<p>I can tell you about several stories over the years, which I booked with someone who told me he had talked to several other shops.\u00a0 Often, not always, I was more expensive.\u00a0 Each time I was told my demonstrated knowledge was the tipping point.\u00a0 One day, to discover a message from a client asking about products and methods to clean the inside of his wife&#8217;s car.\u00a0 I told him to give me a few minutes.\u00a0 I gave him a detailed explanation the cleaners for all of the material, different microfibers, and other relevant tips to make the process easy for him.\u00a0 What kind of relationship do you have with your clients?\u00a0 High volume shops with customers who forget the name of the business do not have this kind of relationship with their clients.\u00a0 It is not just your before and after pictures that will attract your market. Who do you want to be?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Real Cost Of A Legitimate Business &#8211; My Perspective<\/p>\n","protected":false},"author":43,"featured_media":40241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[800,1571,3535],"class_list":{"0":"post-39511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business","8":"tag-detailing-training","9":"tag-marketing","10":"tag-sales"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2023\/04\/The-Real-Cost-Of-A-Legitimate-Business.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-ahh","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/39511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=39511"}],"version-history":[{"count":11,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/39511\/revisions"}],"predecessor-version":[{"id":40242,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/39511\/revisions\/40242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/40241"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=39511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=39511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=39511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}