{"id":40057,"date":"2024-04-16T00:00:33","date_gmt":"2024-04-16T04:00:33","guid":{"rendered":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/?p=40057"},"modified":"2024-03-25T12:15:40","modified_gmt":"2024-03-25T16:15:40","slug":"owning-a-high-end-detailing-business-part-1-an-identity-beyond-the-disposable-asset","status":"publish","type":"post","link":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/owning-a-high-end-detailing-business-part-1-an-identity-beyond-the-disposable-asset\/","title":{"rendered":"Owning A High-End Detailing Business Part 1: An Identity Beyond The Disposable Asset"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/03\/Owning-A-High-End-Detailing-Business-Part-1-An-Identity-Beyond-The-Disposable-Asset.jpeg\" alt=\"Owning A High-End Detailing Business Part 1 An Identity Beyond The Disposable Asset\" width=\"980\" height=\"480\" class=\"alignnone size-full wp-image-42409\" srcset=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/03\/Owning-A-High-End-Detailing-Business-Part-1-An-Identity-Beyond-The-Disposable-Asset.jpeg 980w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/03\/Owning-A-High-End-Detailing-Business-Part-1-An-Identity-Beyond-The-Disposable-Asset-300x147.jpeg 300w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/03\/Owning-A-High-End-Detailing-Business-Part-1-An-Identity-Beyond-The-Disposable-Asset-768x376.jpeg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<blockquote><p>&#8220;A brand is not a logo.\u00a0 A brand is not a product.\u00a0 A brand is not a promise.\u00a0 A brand is not the result of all the impressions it makes on an audience.\u00a0 A brand is a result, it&#8217;s a person&#8217;s gut feeling about a product, service, or company.\u00a0 It&#8217;s in their heads and in their hearts.\u00a0 A brand is your reputation.&#8221; &#8211; Marty Neuimeier<\/p><\/blockquote>\n<p>I do not consider myself to be the foremost authority in regard to providing business advice.\u00a0 There are likely better sources.\u00a0 But some of the issues I see are common and obvious.\u00a0 I have been asked by numerous people to talk more about the business side of detailing.\u00a0 I have also seen on social media enough people expressing common frustrations.\u00a0 \u00a0I hope to address these issues in this series.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-31104\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-768x1024.jpg\" alt=\"Rodney Tatum MTE\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-768x1024.jpg 768w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-225x300.jpg 225w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-1152x1536.jpg 1152w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-1536x2048.jpg 1536w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2020\/04\/20180126_084354-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Running a business, I saw it as an opportunity to be and achieve who I believed others could not see me or entrust or allow me to be.\u00a0 My message is going to come from that place.<\/p>\n<p>The good news about the business of auto detailing is it has a relatively lower barrier to entry.\u00a0 The bad news is the same.\u00a0 Many people who were in rough situations saw starting a detailing business as an opportunity to be more successful than they have been in the workforce.\u00a0 Many people who see it as an escape from various frustrations in their life, may not have the requisite business marketing, advertising, sales, planning, and interpersonal skills needed for success.\u00a0 I had a conversation with myself about the state of my business a few years ago.\u00a0 It led to an expectation that if I do not reach a certain modest financial mark, I would consider doing something else with my life.\u00a0 Ironically, I did not reach that, yet the urgency along with dealing with unforeseen adversity made me more singularly focused and determined.\u00a0 I have a new appreciation for treating your business seriously.\u00a0 Some prominent members of the industry can share similar stories.\u00a0 No one is beyond growth.<\/p>\n<p>The lesson and message I will emphasize is this; get out of the job, hustle, or gig mentality.\u00a0 You have to be the CEO and investor of your life.\u00a0 Create and build off of your foundation.<\/p>\n<ul>\n<li>Vision<\/li>\n<li>Mission<\/li>\n<li>Core Values<\/li>\n<li>Then have a plan.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-41693\" src=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920-1024x724.jpg\" alt=\"business\" width=\"1024\" height=\"724\" srcset=\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920-1024x724.jpg 1024w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920-300x212.jpg 300w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920-768x543.jpg 768w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920-1536x1086.jpg 1536w, https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/01\/business-1137367_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Take this (yourself and building your brand) seriously especially in a world where many people will not take you seriously regardless of how logically you sell your value.\u00a0 I truly believe so many people enter the industry trapped in the mindset of where they left, as disposable assets for someone else, inhibiting their ability to critically think for themselves!\u00a0 I have a strength of being observant and critically thinking.\u00a0 I can go into a grocery store and see the person at check out on &#8216;auto pilot&#8217; doing the opposite of what I asked, in a gloomy environment.\u00a0 I can also go into a pricey grocery store and see employees do critical thinking without feedback.\u00a0 I can note the difference in ambiance of one department store to another.\u00a0 I have spent hours to days seeing where my business fit in that spectrum.<\/p>\n<p>I cannot emphasize enough the importance of having a strong sense of self.\u00a0 Success has a price.\u00a0 Acknowledgement from Mike Phillips, a legend at his craft, was one of the best things to happen me as the detailer Rodney.\u00a0 Confidence in myself can be a powerful tool in a niche field.\u00a0 Part of running a business means being responsible, often for problems that are not fair.\u00a0 Many people are not going to understand you, judge you, and try to exploit you.\u00a0 I am not talking about just the work of running a business. Particularly in a niche like this, you see how you are perceived in the harshest of ways.\u00a0 From people being resentful and malicious for not having the package they want or the price they like for detailing THEY asked you for.\u00a0 People I know expressing unusually dramatic excitement when they hear I own a business.\u00a0 &#8220;Wow, what do you do?&#8221;\u00a0 Many of those people proceeded to become distant in my life upon hearing the answer, except to see if they can get something free or a discount.\u00a0 To be fair, no way does a 25-year-old version of myself succeed at this business.<\/p>\n<p>I have had multiple wealthy business owners who knew about, reach out for detailing services.\u00a0 I have had one make condescending comments about my pricing which I am transparent about.\u00a0 I had another one who he and his wife looked at me with disdain while performing a detailing service for them.\u00a0 My pricing was lower during those times.\u00a0 Another person, likely not as affluent, reached out to me to detail a daily driven affordable car.\u00a0 During and after the interior detail service performed, I was thanked multiple times &#8216;for my hard work&#8217; and tipped me.\u00a0 An important lesson, here is no matter how logical it seems or what background someone comes from, do not automatically assume someone does or does not value what you do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning A High-End Detailing Business Part 1: An Identity Beyond The Disposable Asset<\/p>\n","protected":false},"author":43,"featured_media":42409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[2812,3718],"class_list":{"0":"post-40057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business","8":"tag-running-a-business","9":"tag-starting-a-business"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/03\/Owning-A-High-End-Detailing-Business-Part-1-An-Identity-Beyond-The-Disposable-Asset.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-aq5","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/40057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=40057"}],"version-history":[{"count":52,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/40057\/revisions"}],"predecessor-version":[{"id":42411,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/40057\/revisions\/42411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/42409"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=40057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=40057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=40057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}