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I recently had a conversation with a friend and fellow detailing business owner about the state of our businesses.\u00a0 He told me it was the best quarter he has ever had.\u00a0 He had already been doing well for himself.\u00a0 He was reaping the benefits of the work he put in over time.\u00a0\u00a0 Though not limited to detailing businesses, I have received feedback from numerous business owners who are struggling in 2024.\u00a0 We all know about the current state of the economy and its effect on our expenses as well as the buying market.\u00a0 But there have been other concerning changes in the past 2 to 4 years that we need to be mindful of.<\/p>\n
Marketing via Facebook has become less effective for a few reasons.\u00a0 More consumers have become numb to certain social media advertising messages, particularly the Facebook platform.\u00a0 The cost per ad has also increased.\u00a0 The state of the economy has played a role in this.\u00a0 But more small business owners and major companies have become more involved in Facebook advertisement copy, consequentially driving up demand.\u00a0 In addition, Facebook scams or at least questionable advertisement copy has eroded trust directly and indirectly.\u00a0 Frequent questionable posts of melancholy stories with a proposition of doing very cheap detailing on local Facebook community pages, is going to lead to otherwise serious buyers dismissing any organic or paid advertisement of your business.\u00a0 This is not to suggest avoiding Facebook marketing, perhaps more money invested may be necessary.\u00a0 The point is being open to other advertising platforms is more important than ever.<\/p>\n
A computer with the ability to handle video editing is a worthwhile expense for a business owner during these times.\u00a0 An Adobe Premiere Pro subscription from the Adobe Cloud, is a professional video editing software tool that I highly recommend purchasing.\u00a0 DaVinci Resolve and Final Cut Pro are considered good alternatives.\u00a0 I do believe those free apps with passwords to Facebook may be contributing to the growing number of people getting hacked on that platform.<\/p>\n
Paint Protection Film (PPF) has become more popular than ever.\u00a0 The irony is it has become somewhat like ceramic coating services were many years ago.\u00a0 For those that offer Paint Protection Film, I believe it is important to look at where the state of ceramic coating services have been in the past 4 to 8 years and use that as a precautionary guide.\u00a0 I am no expert at offering or applying Paint Protection Film, but I understand what goes into providing that service is not for the faint of heart.\u00a0 Unfortunately, a great number of prospective buyers of this service have no understanding of this.\u00a0 Couple that with a more saturated market of perhaps questionable options.\u00a0 An advanced service is being offered by businesses that likely will not last, with poorly trained employees, that will lead to long-term dissatisfaction for all parties, except the product suppliers.\u00a0 Tell me where you have not seen this before!<\/p>\n
I understand your frustration.\u00a0 As someone who offers detailing with ceramic protection at professional pricing, cheap PPF alternatives can affect my business.\u00a0 Many of us overcame market saturation in ceramic coating services by not competing with cheap low skilled detailers.\u00a0 We used it to our advantage.\u00a0 Ask yourself, would you have your car done with full Paint Protection Film for $2,900?\u00a0 No?!\u00a0 Neither would I, even if that was my budget.\u00a0 With respect to the incredible efforts you have put forth to provide a quality and very premium service, it needs to be communicated more on your website.\u00a0 Speak in person and get behind a camera on a myriad of available and free social media platforms to communicate what is obvious to us.\u00a0 Like the person who went to the quick buff guy for $99 full correction, discern the people who are your ideal consumer or can be educated from those who are not.\u00a0 That also means informing actual buyers (not just us in a rant on Facebook) of the consequences of being cheap.<\/p>\n
A few years ago, I purchased a printout of ceramic coating aftercare flyers for future clients from a well-known and budget friendly print promotional company.\u00a0 I remember receiving them in the mail.\u00a0 After looking at them and holding the flyers in my hand for 15 seconds, I put them all in the trash.\u00a0 I never complained publicly or privately.\u00a0 I did not request a refund, nor did I even communicate with the company.\u00a0 The disappointment in the flyers was my fault.\u00a0 That business likely has satisfied many people who were okay with that level of quality at that price point.\u00a0 Sometimes the kindest thing you can do for your family, consumers at large, and even the price shopper is to stop treating someone who experiences the consequences of shopping for price like a victim.<\/p>\n","protected":false},"excerpt":{"rendered":"
Being Aware Of The Times: 2024 Business Owners<\/p>\n","protected":false},"author":43,"featured_media":43782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[3786,3787,3785],"class_list":{"0":"post-42533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business","8":"tag-2024-economy","9":"tag-business-in-2024","10":"tag-selling-ppf"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/05\/Being-Aware-Of-The-Times-2024-Business-Owners.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-b41","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/42533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=42533"}],"version-history":[{"count":34,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/42533\/revisions"}],"predecessor-version":[{"id":43783,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/42533\/revisions\/43783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/43782"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=42533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=42533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=42533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}