![\"Rodney](\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2024\/10\/Rodney-Tatum.jpeg\")
<\/p>\nHaving a healthy indifference to the opinion of others is very therapeutic and necessary for a small business owner.\u00a0 Especially in a niche, that is not formally regulated with relatively lower barrier to entry!\u00a0 Embracing the concept that you are not for everyone or even a majority of people is a great attribute for a detailing business owner.\u00a0 I came to this conclusion very early on and it really helped me in sales, to the point it felt like I was not even selling a service.\u00a0 I cared less about the perception of providing a luxury offering in an industry that the average consumer frowned upon.\u00a0 I wanted to provide high quality experiences for high quality people.\u00a0 Ironically as I became more unapologetic, I received less hate for my pricing and the hurdles I made new clients jump through.\u00a0 People who did not fit, did not try.\u00a0 My ideal avatar knew what they were getting before picking up the phone.\u00a0 Not only saying but creating a business that communicated the phrase ‘we are not for everyone’ became as valuable as focusing on customer acquisition.<\/p>\n
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Early on I was very subconscious about showing my face.\u00a0 There was an insecurity about the perception of seeing me and buying what most consider a high-end brand.\u00a0 I coupled that with being influenced by mainstream pressure to not ‘make it about me’, by people who had a different concept of what a detailing business can be.\u00a0 I changed on both fronts.\u00a0 It was a dramatic difference.\u00a0 The opposite of what I feared came to fruition.\u00a0 I was often greeted respectfully in person as Rodney (versus “hey how much do you guys charge for a detail”).<\/p>\n
I wish I had pushed reviews harder earlier on.\u00a0 Granted I do not by the nature of my operation attract as many buyers as a business that needs several vehicles in shop to consider it a good day.\u00a0 A single car can keep me occupied for long hours for nearly a week.\u00a0 With that said, there was also a insecurity early on about potentially receiving negative feedback.\u00a0 That has changed over the years.\u00a0 And although I will not have the volume of reviews based upon scaling for quality over volume, the quality of reviews has been greatly appreciated.<\/p>\n
I learned and appreciated over time investing money and time, in being around successful business owners who are ahead of the curve.\u00a0 With that said, I also learned the value of staying true to myself, even while listening to feedback from more successful and innovative business owners.\u00a0 That can manifest itself in taking only select parts of the lessons that are applicable to my vision of my business.<\/p>\n
Hate is going to exist within the industry from strangers and some of your competitors.\u00a0 This industry can demonstrate a brotherhood, but it will often demonstrate a cutthroat nature.\u00a0 I have experienced this with other detailers in my town, even when it is really not warranted.\u00a0 But I have also seen this with representatives of ceramic coating brands.<\/p>\n
![\"rodney](\"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2019\/07\/20180805_135848-1024x768-1.jpg\")
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Clients became closer to me than alleged friends.\u00a0 If you ask someone who has done this business long enough, they will tell you about the people that claim to be your friends that are only interested in your business with a heavy discount and a excessive free work at their convenience.\u00a0 There is a caveat to this reality all business owners will experience.\u00a0 If we are honest with ourselves, what we do and the cost of that are not aligned with a majority of people.\u00a0 I understood a need for grace in that respect.\u00a0 I have clients whom I have bonded with more than people who allegedly proclaim to be friends with me for years.\u00a0 Also, there is an awareness that I have that some people will go to another detailer as a compliment to me.\u00a0 They are not willing to make that investment and or often also not THAT into their car.\u00a0 Some of the most understanding and supportive people in my life are people who genuinely cannot budget most of my services and do not have cars they are very fond of.\u00a0 Often a couple of conversations about what I do, services that numerous people proclaim to be overpriced, led to an immediate understanding of why I charge so much.\u00a0 Many times they argue, it should cost more.\u00a0 Logic is often not a factor in how you are treated.\u00a0 I learned early on, how people perceive you as a detailing business owner is more important than what most people will tell you about running a business.\u00a0 I learned quickly that rejecting people whose negative perception is set in stone, attracts people I want to align my business with.<\/p>\n","protected":false},"excerpt":{"rendered":"
Eagerness Of Expressing Uneducated Opinions Having a healthy indifference to the opinion of others is very therapeutic and necessary for a small business owner.\u00a0 Especially in a niche, that is not formally regulated with relatively lower barrier to entry!\u00a0 Embracing the concept that you are not for everyone or even a majority of people is […]<\/p>\n","protected":false},"author":43,"featured_media":49261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1412],"tags":[2312,3402],"class_list":["post-45343","post","type-post","status-publish","format-standard","has-post-thumbnail","category-running-a-detailing-business","tag-business","tag-mirror-reflections-auto-spa"],"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2025\/12\/Rodney-Tatum.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-bNl","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=45343"}],"version-history":[{"count":20,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45343\/revisions"}],"predecessor-version":[{"id":49262,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45343\/revisions\/49262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/49261"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=45343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=45343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=45343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}