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It has the word ceramic in it, but that does not mean anything to me.\u00a0 For some people this will be obvious, the difference between a product stored in a small glass bottle versus one in a plastic spray bottle.\u00a0 Both have the word ceramic in it.\u00a0 For most reputable professional operations, whose focus is on premium services, having the word ceramic will not qualify a product as a ceramic coating.\u00a0 Products in tiny glass bottles are only considered fully fledged ceramic coatings.\u00a0 But there is more to an entry level coating and a long-term coating, which a professional can get in depth on the subtle differences.<\/p>\n
I have often found maintenance issues to be the consumer’s fault.\u00a0 I have researched many 1 star reviews and social media complaints about other businesses.\u00a0 This research even includes those who may be my competitors.\u00a0 On one end there is the consumer who started his or her journey with a (‘just give me a price’) attitude.\u00a0 This person, likely with more communication up front, could have had better expectations or decided the service was not worth it at that price point before receiving the service.\u00a0 Knowing some of the companies involved, ample communication about what coatings do and do not do were supplied.\u00a0 Often the customer decides to not take accountability.\u00a0 This does not mean many professional believe the warranty from the supplier is overrated!\u00a0 Much of the fine print on those warranties are unrealistic.<\/p>\n
This is a major problem with assuming a warranty will protect you from disappointment.\u00a0 Something goes wrong, who is the coating company going to tell you to talk to?\u00a0 You are going to reach out to the detailing business.\u00a0 The coating company is not going to be an active participant in resolving any issue, at least not in the way most people believe.\u00a0 Even if it is an issue which universally (obvious) the consumer error, going to a reputable business could save you from heartache.\u00a0 Most quality based businesses will go (within reason) above and beyond to take care of you.\u00a0 You just have to put in the effort to find one, instead of assuming receiving a warranty is a substitute for a proper vetting process.<\/p>\n
I do not offer warranties.\u00a0 My clients are very happy knowing that my name is the guarantee that provides peace of mind.<\/p>\n
This attitude is at the root of so many problems and frustrations you and reputable detailing businesses have.\u00a0 ‘I want ceramic.’\u00a0 It is not like getting a car, shopping for milk, or frozen boneless chicken breast.\u00a0 That does not mean we as business owners also need to be better to be more relatable to those not as knowledgeable about car care aesthetics.\u00a0 Many of us are trying to relate the technical side (detailing concepts) to the consumer for you to have a better understanding of what you are getting for your money.\u00a0 But the problem I also often see is that many parties are trying to oversimplify detailing, paint correction, and ceramic coatings to the point of the content being MISINFORMATION.\u00a0 That is a major problem, and a core reason why in depth communication with a REPUTABLE service provider is essential!<\/p>\n
Secondarily I can make a poor, to average, or mid-tier product perform better than a very good to exceptional product based on my execution in the final prep and application process.\u00a0 The looks that blow our clients away, is not based off of a single product or step in the process.<\/p>\n
The lines have blurred with respect to ethics.\u00a0 It takes nothing for me to say this 4 year product is a 8 year product.\u00a0 Interpretation of durability can carry many shades of grey.\u00a0 I am referring to detailing business in part, but in major part the suppliers that produce these products.\u00a0 Many business owners are seduced by grandiose product claims just like you.<\/p>\n
And The Stage 1 Correction? There are levels of correction.\u00a0 There is a Stage 1, 2, and 3 options.\u00a0 For me, I offer a Stage 2 minor and Stage 2 major, with the major and minor meaning just that.\u00a0 Depending on the type of business there is going to be unique interpretations of each level of correction.\u00a0 Specifically one business can allocate for example 6 hours of polishing in a Single Stage paint correction and 15 hours on a two stage.\u00a0 Another business can only allocate a 3 hour time limit on a Single Stage correction and 5 hours on a Two Stage correction.\u00a0 Which is where pricing reveals itself.<\/p>\n
Everything wrong and everything right with a Single Stage correction.\u00a0 It is often the standard polishing service for most businesses.\u00a0 With some businesses it could be the only offering.\u00a0 This will please or satisfy enough a majority of people.\u00a0 For those that are really concerned about paint appearance and see swirls, they could find themselves disappointed.\u00a0 This is where I encourage from both sides, especially in your case, communication.\u00a0 You cannot turn McDonald’s into a Michelin 3 Star Restaurant.\u00a0 You need to see if a business is right for you beyond the superficial words of ‘correction’ or ‘ceramic’, etc.\u00a0 On flip-side, it is often not a good idea, depending on the employees, to have them perform more advanced services including multiple stage paint corrections.<\/p>\n","protected":false},"excerpt":{"rendered":"
Part 2: Detailing Customer Attitudes And Misconceptions That Lead To Disappointment<\/p>\n","protected":false},"author":43,"featured_media":47855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[],"class_list":{"0":"post-45972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-running-a-detailing-business"},"jetpack_featured_media_url":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-content\/uploads\/2025\/08\/New-Car-Prep-For-Protection.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1kPO7-bXu","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/comments?post=45972"}],"version-history":[{"count":17,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45972\/revisions"}],"predecessor-version":[{"id":47896,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/posts\/45972\/revisions\/47896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media\/47855"}],"wp:attachment":[{"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/media?parent=45972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/categories?post=45972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detailedimage.com\/Ask-a-Pro\/wp-json\/wp\/v2\/tags?post=45972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}