Business Tips A: Advertising Channels

I have some questions about how you approach advertising.  How are you in person (face to face)?  How are you in terms of content?  Are you engaging, whether video or picture focused?  Is your face present?

What do you know about your audience?  What is their attention span?  Is this the first, second, third time, etc. a prospective client is seeing your business?  What kind of business do you run (seriously, don’t just say detailing)?  The location you are targeting (market type and density of population)?

How established is your business?  Are you patient when seeking results?  Are your leads primarily going to a website, primarily contacting you directly, or a mix of both?  Budget?  Season?

This is what a serious business owner thinks about in depth as they grow their business.  More than just a detailed car, or a walk around video with some techno played.    Especially after becoming established, you should be utilizing MULTIPLE TO A MAJORITY of these resources.

• Email
• Mail outs
• Facebook
• Google
• YouTube
• Instagram
• TikTok
• In Person

Every business is unique with its own nuances, in addition to what comes with its market.

Running a busy is about creative artistry, in addition to having an analytical knowledge of what you are doing.  It can be important not to entertain ‘multiple cooks in the kitchen’ by tailoring an advertising plan towards your vision.

All things equal certain ads work differently on different platforms due to not necessarily having the same audience.  This is also the case due to individual customers having uniquely different buyers’ intent.  In an ever-changing societal landscape, the impact of one advertisement may change from one year to the next.  We have seen some platforms on the verge of deletion or change in ownership.  One platform may become significantly more expensive in regard to return in investment relative to a prior year.  It may become more difficult in the future on a specific platform to hold someone’s attention, due to the bombardment of stimulus.

Utilizing multiple platforms is a normal part of business operations.  Seeing you on multiple platforms has the benefit of consumers likely gaining unconsciously more trust in you.  A second message on the same or a different platform may answer a question conceptualized from seeing a previous advertisement.

There is a big proverbial elephant in the room here.  That is how well you target market to your ideal client on each platform, having a direct influence on your success.  Some platforms based on how you use them are not going to be as important to you getting a specific audience.

All of these are factors in your decision making that will be unique to your business.

A healthy combination of inbound marketing and outbound marketing is a necessary ‘ying and yang’ part of customer acquisition for your business.