This was the 25th anniversary of Mobile Tech Expo (MTE). The first half (initial two days) is geared towards professional and business development; the second half is geared towards product lines and innovation in the industry. There is something of value for business owners and interesting development for non-professional car enthusiasts. I have yet to attend SEMA, though I imagine the expo to be a smaller version of this.
One of the major developments in the detailing industry is the growth of Liquid Elements. From testing their growing collection of polishers, pads, polishes, and more, I believe this is going to be one of the more recognizable names in the industry.
These are some of the many companies visible at Mobile Tech Expo:
Collinite
The Rag Company
Flex
Rupes
Liquid Elements
Carpro
Gtechniq – (More in MTE Part 2)
I spoke at Mobile Tech Expo in part because I knew I was more comfortable writing then speaking. So, why not!
After the event someone made what I do believe to be somewhat of a valid complaint. To put it into more thoughtful terms, there was a desire for more substance and technical information from the speakers. It had me thinking about my overall experience here. There was also more (valid) interest in hearing more from people who scaled to very profitable million dollar operations. I know this was echoed by others in the industry. I knew going into this speaking engagement that I would not fill the gap of what many attendants crave.
I selfishly want to make a difference, deep down we all do. But I did and do not want people to think this was just about me. What we do have in common aside from running a detailing business in our journey is unique. My life experiences and vision for the future are not going to perfectly align with others. I hope those who I interacted with at MTE could take bits of the message beyond what I taught or made reference to. I more importantly, hope they took the message for it to be a catalyst for the rest of the day and week to heart!
I spoke at MTE about not trying to be like me, but being congruent and the best versions of yourself. I told personal stories that may resonate with someone. I gave a (perhaps embarrassing) real time example of someone being vulnerable and getting out of their comfort zone. I knew I would learn more than what I would present, even in my second attempt to ‘put myself out there.’ But what I learned about myself went beyond business. Thankful and at peace with those that I did not get to sit at the table with and those who went out of their way to praise and thanked me for inspiring them. There were conversations that took place like, “what made you start (a detailing business).” And my response, “my first car” but also, “I guess I do not interview well, but (I can sell a $2,200 service to strangers)” where you learn a little bit about yourself through story.
I want to add a final point for business owners and consumers as well. I never carried the expectation that the International Detailing Association would market my business or advertise my services. I saw the IDA as another resource for me TO HELP MYSELF. I will make the same point for consumers who struggle to find the right business or service for their needs. When looking for one thing, whether it is a specific coating or having AI do everything, consumers who put effort into before booking are rarely dissatisfied with the services provided.