It is 2025, get a website.  I have no sympathy for anyone during these times complaining about not being taken seriously for premium services, when I cannot get access to your website.  Please do not, if you are doing your own website, have it look like a fast-food car detailing menu.  If the website has me question whether you are a local car wash or a detailing business, I am probably not going to give you $2,500 for a paint correction and ceramic coating detail.  I had someone who raved about my website several times.  “It looks so professional.  You look expensive.”  I responded with a smile, “yes I am expensive.”  Numerous people clicked on my website with delusions of grandeur and privately said, “this is not for me.”  There is something about a website that per-qualifies your leads in a way that you are working at an advantage versus wasting your time.

Let us think about available editing software.  I know this is commonly overlooked even amongst content creator peers whom I respect.  As business owners video content production has become more important than ever.  Investing in and learning how to use Adobe Cloud, Final Cut, etc., is worthwhile.  I also have long suspected that the unfortunate rise in Facebook profile hacking is a product of hackers getting access to passwords through those free editing aps that often are not protected.

A real dedicated camera is something worth considering.  Also, at the very least learn how to maximize your camera phone settings.

Do you have something available on your phone that could interest or push a prospect into a buyer.  Combinations of pictures or video clips of 50/50, before and after, and a recent project, would interest the right buyer.  Just having the before and after itself picture of one expensive car is what a price (pretend quality) shopper is looking for.  People who value finding the best business actually respond to a person in action on a car, in addition to a 50/50 or before and after of a car.

Do you believe in what you are selling?  Some people will instantly say to themselves, ‘whatever, etc.’, to this question.  That is a failure in mindset.  Some tentatively will say yes.  I would follow up by asking, what have you done to be an expert at what you offer? “I don’t know.  I just read the label.  I regurgitate my training, that I slept through, and the little bit of info my rep told me.”  This is also a failure.  This is a world where unfairly and irrationally consumers find detailing professionals to be the least trustworthy individuals for detailing related services versus non detailing related businesses with poor reputations.  As ludicrous as this reality can be, you do no favors for yourself going through the proverbial motions selling your services.  Many people have said customers don’t care about the technical detailing info.  Generally, I will say that is often true.  But beyond the content, the confidence and passion at which you sell yourself will matter.  The depth of a conversation matters.   I remember one time I messaged a client about the service I was going to do.  He responded, “I have no idea what that means but I trust you completely.”  This is someone who initially years priors asked what products I use.  I gave a genuine answer and started to go into depth about them.  He just wanted reassurance I was not someone pretending to be a high-end detailer, with a collection of cheap household cleaners.