Being at least somewhat visible, even if there are people that will not support what you do, is an important part of running a business.  Even for specialty and niche operations, it matters.  Whether getting your name out in the public, building trust through repeated exposure, or reminding people who may have forgotten about past interactions, I want you to take up more space in the world.

Think about how much space trolls, who are in no way interested in detailing, occupy in some detailers’ minds.

Even in specialty events that cater to car enthusiasts, you are going to be around people who are not interested in your services.  I caution you not to internalize those judgements or allow them to affect your business decisions.  What I do encourage is for you to work on targeting audiences that appreciate your offerings.  Also do not be afraid to use positive or negative feedback as ideas for social media content.

The value of rapport!  I have learned many lessons from people who will still never appreciate my services, based upon their expressed reservations.  A lot of the feedback did not involve pricing.  I have heard many concerns about detailing processes, particularly polishing services that could affect long-term care of their cars.  Ofcourse, it created ideas to produce educational content.  What do you think you can learn from attending a car show?  What can you learn by talking with another detailer, or even helping that person?  I had a conversation with a detailing business owner in my area, regarding some frustrating experiences.  It reaffirmed things I should NOT do.