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Part 3: Detailing Customer Attitudes And Misconceptions That Lead To Disappointment

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wax corvette

Basing Everything Off Of Your Last Experience?

It is not fair, appropriate, or practical to lump all businesses together based on the category of detailing.  Think about most businesses.  Even Target and Walmart may not necessarily carry the exact same types of products.  They certainly carry different brands.  There are McDonald’s, chain eateries, and venues owned by small business owners.  All call themselves restaurants.  As nonsensical as it seems to assume they are exactly the same, this is common attitude for many people calling a detailing business.

The Problem With Doing It Yourself

Hear me out, I actually encourage this for those with lower budgets but also have higher expectations.  I was one of those people.  I also encourage people to do basic things for their car regardless of budget.  What I see is a more complex problem.  People’s attitude about detailing is the issue.  Many consumers are easily manipulated by made for television gimmicks and tricks.  It is not an issue about doing it yourself.  I encourage doing your own detailing.  It is the arrogance and false bravado that comes from people that do not understand why we charge so much, that is the real issue.

A BUSINESS OWNER Does Not Work For You

Do you want expertise when it is only convenient for you?  That attitude hurts you.  You, by also attracting operations with that attitude, will experience unethical practices.  We tend to match our services with your expectations but taking it to the extreme is another reason why consumers are disappointed.  I have seen many examples of customers underwhelmed by exactly what they asked for.  Part of finding a reputable (ethical) business means finding someone capable of saying no and willing to tell you what you want you don’t want to hear.  You are not obligated to purchase a service from anyone.  There is a flip side to that.  A business owner is not obligated to perform an act they are uncomfortable providing or is not of the standard they would put their name behind.

Rodney Tatum
Mirror Reflections Auto Spa
Gainesville, Florida
MirrorReflectionsAutoSpa.com
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