In a more competitive arena, with greater economic concerns (in regard to spending), and better access to more user friendly DIY options, trust ability is a huge factor in the year 2024.

Advertisements And Marketing Efforts With Specific Intentions To Be Recognizable

I created a short video advertisement for several months at a very popular fitness center.  I did not (financially) receive a great return on my investment.  My investment benefited me in another way.  When I attended the car show I was a sponsor for, I had many more people come to visit me compared to previous years.  It was often mentioned by the people who asked for my business card that I was recognizable in the advertisement.  I also remember, while watching a football game, I was approached by a group of people.  “I just want to know, are you the guy in the TV AD at Gainesville Health …?”  It was a great reminder of the importance, even in a niche, of the value of not being obscure.

I am offering gift cards for other local business services as a holiday promotion.  I went to small business owners that were a little obscure in the community but had a great reputation for customer care.  This aligns with my desire to grow with like-minded people.  It is also an opportunity to network.

With so many people posting complaints to fellow business owners about competitors undercutting them, I wanted to really emphasize doing the opposite.  I wanted to make it a even higher priority to post content explaining (to actual customers) more in depth the difference between a $300 and $800 detail and detailing business.  I worked on explaining what an actual detail really is, particularly the process.  I want to spell out the consequences that people who do this already know, but people who pay businesses for detailing services do not.

I guess you can say I am a little ‘old school’ here.  Cultivating gratitude!

As some know, I really do write personalized thank you letters for most of my new clients.  But I also made a pact with myself through each milestone or major detail to write a letter of gratitude to those that had a major impact in my life in some way.  I consider it an exercise in mental health.