“Hey I will definitely use you your services.  I will refer all of my friends.”  Wrong!  These statements are often followed by or preceded with a ask to be unreasonably accommodating or for a price reduction.

The false narrative that accommodation without boundaries will be reciprocated is just that.  There are often reasons why you set your prices at a certain point, perform or refuse certain services.  Often when you change core practices to acquiesce to a customer, you frequently regret it in the long run.

You cannot make someone care who is not into detailing the same way you do.  No matter how good the quality of work is, no matter how dramatic the turnaround is, no matter how much you educate, those people will only be likely to a (significant) discount.  I had to go through this phase as well.  I had multiple people who I called friends inquire, dismiss, and then inquire again for me to do a disaster detail.  I am not kidding about the disaster detail description.

The assumption that rich people value your services, automatically is incredibly false.  This does not mean you should not focus your attention on people with wealth.  Luxury services tend to require discretionary income, so my focus is often on the upper income earners.  For many of you, that is also where your focus should be.  But people who barely make above minimum wage will invest in a $1,200 or more phone every two years or sooner, when their current phone could perform most of the tasks nearly as well.  A year or two later, proceed to make this same unnecessary investment.  What you value is in proportion to your willingness to invest money in.

The assumption business owners will ALWAYS understand and respect the cost of running a detailing business, is false.  It is more likely but not a guarantee.  From experience at Chamber Of Commerce, owners of businesses I frequented, and owners of businesses I worked for, this is often not the case.  The cold reality is for many of these people, detailing is not considered a real business.

The myth that detailing is only for people who cannot detail a car is often perpetuated by people in the community which is a false narrative.  Most of my clients are more competent at detailing than the average person and often more than some professionals.  Successful people often want to allocate time, resources, and energy to other things.  They often, especially when they get OLDER, do not want to do that level of work.  Think about it!  Who is easier to educate about the value of a service?  Who would more likely appreciate and consequentially pay for your services without hesitation, someone who has done a lot of the work you do or someone who has never gotten their hand dirty in their life?