Gyeon did not release new products on the first day of SEMA 2023, but they did a thorough redesign of the bottles and labels within their entire lineup. From changes such as translucent bottles, larger labels, reinforced bottoms, to new triggers that come pre-installed on the bottles, Gyeon has tweaked various areas. Check out the information on these changes, along with photos of the new bottles and labels below!
WHY IS A BOTTLE IMPORTANT? We believe how the product presents itself is a crucial element of the user experience and part of the joy our customers take from the process of cleaning their cars.
We transformed the look of the whole line up, by changing the bottle colours. All exterior cleaning and maintenance products will come in semi-transparent GYEON-blue bottles with matching sprayers. All wheel and tyre products come in black bottles with black sprayers. All interior, leather and fabric products are in white bottles with transparent sprayers. Glass products come in traditional, fully transparent bottles with transparent sprayers. Our absolute unicorn and star-product WetCoat keeps as the only one his bright orange bottle.
LABEL. BOLD & BRIGHT. We increased the size of the product name for better readability. Removing some of the usual content allowed to include three benefit icons, highlighting the most important features of each product. All labels are made of the highest quality raw materials and are water and chemical-proof, to ensure they remain informative and good-looking in every environment.
100% RECYCLABLE. Our bottles are 100% recyclable. With the new design, we are committed to using up to 20% of recycled raw materials. This percentage will rise as soon as the technology allows us to increase it without loss of quality and presence.