High End Car Care Supplies | 2,050+ Products | 80 Brands| 10,000+ Reviews | 1,300+ Ask-a-Pro Blog Posts
Close Menu

Ask a Pro Categories

Pro Detailer Authors

Other Authors

Subscribe

More

Clean Shine Protect

Ask a Pro Categories

Pro Detailer Authors

Other Authors

Subscribe

More

Cookies are disabled in your web browser. To shop with Detailed Image, please turn cookies on and then refresh the page.

The Importance of Branding

by

Custom Branded T-Shirt Example

Branding your business, in any industry, is very important to driving success. Detailing is a little different in the sense that there aren’t big corporations people go to for detailing. So, you can “get away” without branding by good work and word of mouth. However, branding brings a level of professionalism to help build that trust with new clients and have higher end clients take you seriously.

What do I mean by branding? In this aspect, I mean that you need to not only seem like a person who does detailing, but that you own a company that offers detailing services. So, what are the most important aspects of this?

  • Brand Name – Even if it’s just “Joe’s Detailing” having a name is the first step.
  • Logo – Having a logo again raises the level of professionalism and allows an easy association to your business for your clients
  • Website – A website is not only a good place to drive traffic in your local area but a place to showcase your work and easily direct clients to see pictures, packages and pricing. Especially at a car show or something like that, people need something they can go look at on their own time and have your site sell to them for you.
  • Instagram – Instagram is the new business card. Like a website, is a great way to showcase your work and not something people can put in their pocket and lose. It also allows an easy avenue of communication with direct messaging. Other social media platforms can be good as well but being that detailing results are highly visual, Instagram makes that the focal point and then can direct to your site for more in-depth info.
  • Business Cards – These are honestly not as important as they used to be, just because of the way people consume and process information. When was the last time you held onto a business card? It is more of a way you can get people to your website or really your Instagram as unless they follow you while you are there, it is likely they will forget the name. So, your business card has your info and looks very professional but getting that conversion to your website or Instagram is how you can get closer to securing that client.
  • Company Shirts – When you show up to a job, being in “uniform” again raises the level of professionalism. What kind of shirts you choose depends on your brands image and your clientele. You may want a polo with your logo stitched in. Or maybe your clients are more in the car “scene” and showing up in a T-shirt and being able to talk more candidly about cars builds a better connection with that client.
  • Remember that at the end of the day, it’s your business and you can brand, or not, however you would like. The main thing to remember is that detailing is a very personal industry as detailers all smaller operations. So, make your business reflect how you are as a person so when you meet clients it feels authentic. That is what will help you secure big contracts or high-end clients.

Ian Martinez
Gloss Angeles
Irvine, CA
GlossAngelesDetailing.com
Instagram | YouTube

2 comments on The Importance of Branding

  1. Rodney Tatum says:

    I love this message. Significant points!

Leave a Reply

Your email address will not be published. Required fields are marked *

Commenting Rules

  • Try to keep your comments as relevant as possible.
  • Don't be abusive: no personal attacks or any other nastiness.
  • Feel free to express your opinion, but do so in an eloquent way.

If you do not respect these rules your comments may be edited or even deleted.

Detailed Image Footer Border
Close overlay