The Importance of Trust Between Detailers and Vehicle Ownersby Greg Gellas
The importance of trust between the detailers and vehicles owners should never be underestimated. It’s the secret to success. It’s how quality auto detailing businesses: get new customers, retain long-term customers, and build positive and lasting reputations.
However, developing trust is not automatic. It requires effort and a genuine nature, otherwise customers will quickly see through the act.
At Signature Detailing New Jersey developing trust with vehicle owners is critical. We are car people through and through. Therefore, we want every vehicle owner to know and believe that we only perform services that genuinely have their best interests at heart.
This article will explore the critical importance of trust between detailers and vehicle owners.
To be clear, by trust we mean genuine caring for owners and their vehicles. We are fundamentally opposed to BS displays of caring that wipe off the face when someone turns around. Never forget, vehicle owners are people, we want to help people enjoy their vehicles.
Building Authentic Trust Gains a Detailing Business New Customers
Without people we cannot have vehicles to work on. And that is an even stronger statement for any vehicle over $100k, including many limited production exotic super and hyper cars.
However, long before all those “cool flashy cars and associated posts on IG or TikTok” comes establishing your business. No auto detailing business can sustain itself without customers.
No customer will decide to move forward with any business’s services unless they can confidently trust that the business is capable of delivering what they want. This goes for any level of services.
Therefore, building trust is a fundamental building block of any detailing business that should never be overlooked.
This goes for your first customer or customer # ten thousand!
Building Trust Retains Customers for Detailing Businesses
After obtaining customers, an auto detailing business’ next priority should be to retain customers.
From a business standpoint it’s far far FAR easier to generate ongoing business from existing customers than it is from new customers.
This is because existing customers are already familiar with your business, appreciate your work, and TRUST the business for their vehicles.
Since trust is the biggest hurdle in gaining clients, which many businesses spend tons of time and money on, then established trust should allow you to retain clients for future detailing services.
Therefore, each and every successfully completed detailing service, where the customer is happy on every level, is a positive step toward retaining that client for the future.
This opportunity should make every business owner happy.
Building Authentic Trust with Customers Creates a Positive Reputation
The third possibility of building authentic trust with customers is creating a positive reputation for the detailing business within the area.
The more trusting and happy customers an auto detailing business makes over time the greater their reputation grows within the local area. This is because together trust and happiness inspire customers to spread the word and refer the business to friends and family. It also motivated them to leave reviews on their favorite online platforms.
To build a long-lasting reputation, customer trust and happiness must be consistently kept up over years. The longer the period of time these bonds are created, the greater the reputation will grow in the area. This is because one person’s circle is quite far reaching.
And, because friends tell other friends, sometimes one happy customer can spread the good word about your business to hundreds of people either within months or over years.
Either way, trusting and happy customers are the best (and most difficult due to constant effort) method to build a positive reputation that makes you the clear choice in any market.
Final Thoughts on The Importance of Trust Between Detailers and Vehicle Owners
As mentioned in the opening, the importance of trust between detailers and vehicle owners should never be underestimated.
Trust is the essential ingredient in any new or existing customer transaction.
It’s also the social glue that binds successful businesses to the minds and hearts of the masses inside markets. You never know who or how many people one customer knows and may influence.
Every potential customer is a potential domino to fall onto another. Therefore, prioritize developing trust and making your customers happy and it comes back many fold—its business karma in action!
How to win friends and influence people, Dale Carnegie, is a great book/course for establishing trust. Noting/Remembering names, speaking clearly with eye contact and a firm / extended hand shake set the stage for trust by establishing mutual respect. Asking the right questions with a strategy is critical. In person, I spend time getting to know my customer, before asking about the vehicle. Over the phone, its just important to establish a friendly and professional impression, then “ask” if you can ask a few questions about the vehicle. I like to set the prospect at ease up front by discussing “value for every dollar spent with us, and that our reputation is built one client at a time. If they feel that you value them as a long term client, they will be less price concious and more willing to explore a premium service. Establishing trust is more than a blog article, slogan or a talking point. Its a deep subject jammed with human psycology and time tested techniques. Ultimately, establishing trust requires consistent execution and portfolio leverage, but that first conversation is pivotal.
Well stated. Thank you!