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About Us

Our Team

Our team from left to right: Reece, Co-owner Greg, Charlie, Co-owner Adam, Bobby, and Co-owner Mike

Pure Adapt Team

Company Philosophy

Detailed Image is run by it's owners and we operate the business with uncompromising integrity and honesty. We shop online for ourselves and we like to treat our customers the same way we like to be treated while shopping online. We never share your information with third parties and we have the utmost respect for the privacy of your personal information. While shopping with us our goal is to provide you with the highest quality products to meet and exceed your detailing goals at a great value.

We hand pick each product on our site from manufacturers around the world. We are not affiliated with particular manufacturers so we take great pride in helping you find the products that work best for your particular needs without bias. Regardless of your budget, detailing goals or time restrictions we have the products to help you clean, shine and protect virtually every surface on your vehicle.

In combination with right products we have the detailing experience to help you learn the proper techniques involved with high quality detailing. Our Detailing Guide and Ask A Pro blog provide detailed instructions for each step in the process. We are also here to help you with any questions you may have about how to do any step in the process with advice tailored to your needs.

Company History

Detailed Image was founded in 2004. The business started out of home with very humble beginnings and a lot of "sweat equity". It began growing very fast and it quickly became a full time job. We initially did both a professional detailing service and operated our online store, but we later sold the service side of the business to focus exclusively on e-commerce.

In 2007 we formed Pure Adapt Inc to be a parent company to Detailed Image and our other ventures.

In 2008 we moved the business to a 5,300 sq ft warehouse in Guilderland, NY to accommodate our growing inventory. We're continually improving upon the efficiency of our warehouse operations to ensure that every order is shipped quickly, accurately, and safely.

In 2009 we began our Going Green Program, where we made many changes to our business to be more environmentally friendly. We now use biodegradable peanuts made from cornstarch, print all invoices using 100% recycled paper, and we recycle cardboard, plastic bags, bottles, cans, paper and more. We also partner with members of freecycle.org to recycle pallets, packing materials and more.

In 2010 we launched our Ask A Pro Blog, a community of some of the best detailers in the US who write about their top quality detail work, how to guides, product reviews and much more. This rare collection of in-depth articles can quickly help a novice detailer get outstanding results.

In 2013 we launched our redesigned website to provide you with a superior shopping experience. The site now looks better and functions more efficiently, whether you're on your computer, phone, or tablet, saving you time and money.

What Happens After You Order From Us?

As soon as you place an order with us we go to work ensuring that it arrives safely on your doorstep as quickly as possible. To help demystify the ordering process, we've created the infographic below that outlines exactly what happens in between you checking out and your package arriving. If you have any questions during the purchasing process don't hesitate to contact us. We're always happy to help!

Detailed Image Ordering Process Infographic
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